One hour. One rulebook. A team that builds on it.
Working with an Effortless team starts with a call. You describe one piece of your business; while we talk, it becomes a rulebook, and from that one file the database, the API, the editor, the documentation and an app are built. By the end of the hour you are clicking through it. After that, the people below build on the same foundation: our own professional services, and a growing list of vendors who provide Effortless services.
Here is what you have.
One prompt starts the build: make a rulebook and install the rulebook editor; list the personas who will use it, including an admin; write their user stories; write the routes for each role; write the app and start it as soon as it can be clicked. The half hour it runs is spent talking about your business, and it leaves all of this behind.
Every table from the conversation. For every fact typed in, about two more are worked out by rules: counts, totals, statuses and flags that follow the data.
Each persona gets its own schema in Postgres, with field-level and row-level permissions enforced by the database itself, so a volunteer sees their shifts and a coordinator sees them all. Every role and grant is written in the rulebook, which is the shape a SOC 2 audit asks for.
A full admin interface that behaves like a spreadsheet: every table, every row, editable, with export to Excel and import back for round-trip editing.
Plain-language rules for every value, from the deepest inference down to the ground truth it rests on, in eleven languages, all written from the same rulebook.
The app is built against it, and so can anything else you connect: a report, a spreadsheet, another system.
The same rules generated into Postgres, SQL Server, Python, TypeScript, an Excel workbook and an answer key the tests check, none of them written by hand, so they cannot disagree.
Hover any number or status in the app and it shows the rule that produced it, the facts it came from, and so on down to what someone typed in.
A page for every persona, a sign-in for each of them, every number carrying the rule that produced it. You are clicking through it before the hour is up.
The people who build on it.
Every one of them works from the same rulebook, so a project can start with us and continue with any of them, or the other way round. The list grows; this is who is on it today.
The people who built Effortless. The first call, the fixed bid for the real thing, training, project consulting and onsite work, and the pieces around a build: deployment, hosting, maintenance, migration, support.
First calls, fixed bids, training, consultingProfessional services →An operational consulting firm for organizations with complex operations: operational advisory, workflow design, systems integration, custom software and AI enablement. GradSpecs has brought projects to Effortless for a decade.
Operations consulting and delivery on Effortlessgradspecs.com →An agentic operating system that sits behind a team's existing tools, and the APH protocol for agent-to-agent authorization and signing, with audit trails. Where an Effortless project puts AI agents to work, Squillo is how they are allowed to.
Agent authorization, signing and auditsquillo.com →Turns spreadsheet-heavy workflows into custom applications in about two weeks, with the client owning the code, the data and the domain, and a 60-day ROI guarantee. An early Effortless customer; the Effortless loops started with him.
Spreadsheets into custom applicationspivotpointai.app →The Shadle Steps are how a rulebook is bootstrapped: words, vocabulary, glossary, narrative, scenarios, then the model. David designs for people and agents, and uses Effortless to audit what a company actually runs on.
Solution architecture, the Shadle StepsThe Effortless Loop and the Shadle Steps →The platform every Effortless project is hosted on. A workload is deployed once and runs across AWS, Google Cloud, Azure, on-premises or bare metal, with networking, TLS, failover and identity handled by the platform.
Hosting and the cloud underneath every projectcontrolplane.com →Provide Effortless services and want to be listed? Write to hello@effortlessapi.com.
Bring one piece of your business.
Book the hour, or start a project yourself for free and bring it to the call.